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‘Noah’ Dunks ‘Divergent’ With $15 Million Friday at Box Office


“Noah” was headed for high ground at the box office Saturday, after a $15.2 million first-day Friday put Darren Aronofsky's controversial big-screen retelling of the Old Testament tale on pace for a $40 million weekend.
Paramount and New Regency's effects-laden $125 million Biblical epic, which stars Russell Crowe as the ark builder, has been the center of a buzz storm for months. The “Black Swan” director and studio were at odds as Christian groups complained that “Noah” didn't follow Scripture closely enough, and studio added a statement at the beginning of the film noting that the movie was a dramatic interpretation.
All that's translating to box-office heat however, and the PG-13-rated “Noah” will top projections that were in the $35 million range and knock the young-adult sci-fi saga “Divergent” out of the No. 1 spot.

As expected, “Noah” played to an older crowd, with 74 percent of the audience over the age of 25, and the gender split was 50-50. They were all over the map in terms of a CinemaScore, not surprising given how polarizing it's been. The overall score was a “C,” but 63 percent gave it an “A” or “B,” 23 percent gave it a “C” and 14 percent gave it a “D” or “F.”
The critics have been positive (76 percent on Rotten Tomatoes) on the saga, which co-stars Jennifer Connelly, Emma Watson and Anthony Hopkins.
Lionsgate's Shailene Woodley-Theo James adventure tale was second with $8.2 million Friday, a 54 percent fall from last week's opening day. That puts “Divergent,” which is still in a market-high 3,936 theaters, on pace for a second weekend in the $25 million range that would raises its domestic total to $94 million.

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