This would be an interesting move for Yahoo if what The Wall Street Journalrefers to as “preliminary talks” to buy NDN bear fruit. NDN syndicates videos from TV stations and other producers to online services for newspapers and news services including the Associated Press, the Los Angeles Times, theNew York Daily News, and Bloomberg. NDN says it’s the No. 5 online video platform, with more than 49M unique monthly viewers. Backers include Google Chairman Eric Schmidt’s Tomorrow Ventures, actor Bill Murray and baseball legend Reggie Jackson. On the surface, it looks like a perfect puzzle piece for Yahoo CEO Marissa Mayer in her effort to turn her company into an online video power, drawing ad revenues from TV among other sources. But will a deal take place? The paper includes the usual caveats that talks are “still early and a deal may not be reached for several weeks or may fall apart.” Still, it must be confident about its information, attributed to “two people who have been briefed on the matter and asked to not be named.” It quotes an NDN rep who straight-out denies talks are taking place.
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